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You're a Listener and don't get it...

Yes, reading liner cards IS a science... Read these liner cards and do them in this order and with this inflection and make sure that you get the call letters in at the beginning and end of the break..... every radio station is the same because consultants and Program Directors think the listeners are stupid and do not know what they are listening to.  Those of us on the air know the listeners are stupid and do not know what they are listening to... this is why the all important liner card, promos, positioning statement, image card, etc.. is read over and over by every jock on the station in the same fashion... but then the PD will say... "Make it sound real in your own words..." yeah, right... we can do that.

KRUD Listener Tip: This year when Halloween rolls around..  try looking up haunted house info in the paper.  Then you'll have something in print that tells you exactly when, where, and what you will see at said haunted house.  We won't have to say... "Hell, there ain't no haunted houses near your neighborhood... have you checked the paper?"