You're a Listener and you don't get it...

Well, in radio.... we do a lot with smoke and mirrors. A radio station gets a real dog of an Arbitron (ratings survey) and so they simply MUST change something... if they don't fire the staff... because they can't afford to hire anyone new.. they become.....

THE ALL NEW (your station's call letters here)..

This sounds good on the air, even though nothing has really changed.. same lame air talent, same weak playlist, same cheap contests... same, well, you get the idea. The amazing thing is that a good percentage of you listeners buy this crap and tell us how great the new sound is.

KRUD Listener Tip: Make a jock you really like feel good... call him or her and just tell them you really like them, don't ask for a request, don't ask about dedications, don't ask about anything.... just say "I just wanted you to know how much I enjoy listening to you." ... or something along those lines. You have no idea what that means to those of us on the air. Don't ruin the moment by then asking for some freebie or request.. just enjoy the fact that you made someone else feel a little better about themselves.