You're a Listener and you don't get it...
The days of commercial radio as we know it may be limited. Before long, Satellite Radio will become a real threat to traditional, terrestrial broadcasters.. (Trust us, we both have XM Radios and love them). For $9.95 a month you can listen to an amazing variety of music without irritating DJs or commercials. Isn't that what you listeners have been wanting forever.
The irony is that traditional radio stations have no choice but to run ads for the satellite services that will eventually cause them major problems. Look at what happened to the AM band when FM became the only way to broadcast music. It became the domain of talk radio and the place on the dial to find any and every ethnic broadcaster you desired. The Golden Days of AM radio vanished as FM became popular. Look for something similar to happen to FM when Satellite Radio really takes off. Remember, Satellite Radio does not face the restrictions (Howard Stern) that traditional broadcasters face. But more importantly, they cover the entire nation.