You're a Listener and you don't get it... 

When people in radio get fired (especially Program Directors) they have no clue what to do. For any number of reasons (no talent, they suck, egos, sex offenders) their days on the air are over. They can't find a PD gig because they have destroyed every station they have ever worked at and the concept of working in a job outside of radio is totally alien to them. So... they become consultants. Radio consultants are people who know nothing about a radio station and its market who are paid by people who run the radio station and know nothing about their radio station and their market to tell them how to make their radio station better.

KRUD Listener Tip:   Most women who sound sexy on the radio and make your pants go crazy.. are not... that's why they're in radio. If they were really hot they'd be on TV making really stupid money.