You're a Listener and you don't get it...
You think you favorite DJ
lives and works in the same city as you? Chances are he lives
hundreds, if not thousands of miles away and has never been to your city,
burg, ville, or podunk town. Today, through the miracle of
electronics, one guy can sit in a booth in Austin, TX and do a six hour
show in one hour or less.. and be heard in 300 different markets.
It's called voice tracking and it saves the owners of radio stations
hundreds of thousands of dollars a year and gives you, the listening
public, a bland, non-local, show to listen to. It's about the money
stupid! Why pay DJs in 300 markets when you can pay one guy for two
hours work that covers all of those markets? If your DJ says things
like, it's 10 minutes after the hour (and never says what that hour is)
chances are you're listening to a voice tracked station. You get the
same boring pile of crap all across the USA.
Look for new personalities to appear just in time for the Fall rating period.. the guy that had the gig before them either got a better gig or was blown out because he was a useless, no talent loser... or he got caught doing the bosses secretary.
Speaking of money.. if you hear a station offering to give away something like... ummm... a Million Dollars.... you can bet your ass that the odds of winning that million from the radio station are even higher than winning at Power Ball. Do yourself a favor.. don't hang by the phone trying to win. It ain't gonna happen.....but it's still fun to dream.... loser.