You're a Listener and you don't get it...
Why are all morning shows the
same? Well, it's for the same reason you stop on a channel you
weren't looking for while looking through the 300 channels you have
available on your cable or satellite dish. You can be flippin
through channels real fast but if you see any of the following you will
usually stop and watch for a few minutes
(1) Cleavage, Hooters, Boobs
(2) A nice ass, buns, abs
(4) Anything sexual (jokes, talk, anything... none of us get enough)
(5) A stripper (male or female)
Radio morning shows hope that
if you hear them talking about any of the above stuff you will stop long
enough to become caught up in the talk/humor and somehow remember to put
the fact that you listened for at least 15 minutes in the Arbitron
diary. (There's no point in saying "Rating Service Diary"
is the only one anyone uses and we're stuck with it.)
KRUD Listener Tip:
Speaking of Morning Shows...
here's the formula. No matter where you live or listen it's pretty
much the same.
One male jock with an
over inflated ego who dreams of being a stand-up comedian (but
isn't funny) If a morning show was the solar system... he would be the
sun. All the other players rotate around him.
One female sidekick
with personal problems. She may or may not look good and
have big hooters. She probably whines a lot about her love life and
gets the pity of the audience.
One Black, Hispanic,
Asian, etc. sidekick/producer to add that "all inclusive
feel" and get coffee for the rest of the staff and go do stupid
stunts and harass listeners outside of the radio station.
One perky or dumb
intern (usually clueless) the public can identify with.
on ethnic stations all of this is the exactly the same except the
producer or intern is usually a dumb white guy.
This has been the formula for
most major market morning shows for the last 10 years or so and will
continue for the foreseeable future.