You're a Listener and you don't get it...
Radio stations (like most children) want the latest toys. These days, if you're a radio station, you better be on the Internet and you better be streaming audio and video. Radio just lacks the discipline to project the proper image that management desires. After all, you are dealing with the lowest form (and the cheapest form) of entertainment.
KRUD Listener Tip: Now that any and everyone can have a free website on the Internet you can create a website dedicated to your favorite DJ, Radio Station, Etc. Use it to punish them for not playing your favorite song. Now you can really get under the skin of a radio station instead of just irritating them with your unreadable letters and whiny phone calls. Now you can show the world (and the radio station) that your IQ would probably be positioned below the low end of the FM band.