You're a Listener and you don't get it...
Ahhhh, the Internet. Radio's new best friend. We don't know if you have noticed or not but every peanut whistle radio station in the world has a website. They use the website to extend the "reach" of the radio station and to "augment" research and listener "support". As you visit each level of the radio station food chain, ask them how they use the internet and you will get different answers from each department. Only the Jocks have figured out the real value of the Internet.
KRUD Listener Tip: When visiting a radio station website: be sure to sign-up for everything. Enter all of the contest. Look at all of the jock pictures. Then fire off an e-mail telling the radio station why their website sucks and why you will no longer listen to the station. You're lying of course but hey, it's radio. Come on! We expect it from you. Don't disappoint us.