The NEW Radio Station

It seems that every two years, the radio station at 100.3 here changes its format, or name and calls themselves "the all new" (state your call letters here). When I first moved here (1990) it was XXXX, then Magic, then all 70's XXXX, then the "all new" XXXX, now they are the "all new" Mix 100.3. It's as if 2 months after they drop "the new" (which they use for 2 years, by the way) they change to something else. The amazing thing about this latest name change, is that the music is exactly the same. Why do PD's always think "new" is necessarily better? This frequency reminds me of those "kiss of death" restaurant locations..... whatever is there, doesn't last long.