Engage Brain Before Speaking Subject: Know What Not To Say On
The Air The following is a perfect example of how to learn from other people's mistakes... I was the one who made the mistake. There
I was, sittin' pretty in a top-50 market in a great town. I was Production Director at a
Howard stern affiliate and had a short two-hour lunchtime air shift. They did call, but they didn't merely call me, they also called our sponsors, and our GM. But wait, that's not all... After I knew I was in deep shit, I explained via e-mail to my friend Gary (Bababooey) of the Stern show what was going on. Unbenounced to me, he thought it would be of interest to Howard himself! So, there is Howard Stern reading MY e-mail to 40 million listeners, including my PD and GM. They felt I not only pushed the "envelope" too far, but I also licked it, stamped it, and mailed it right up the station's ass. That next day, I'm in the parking lot wondering where I can get resumes printed cheap. The moral? Leave dead royalty alone, unless you have Howard Stern's lawyers.
|