Great Copy - Great Contest 

Guys,
Here's a couple from this past week at my station:
I stopped by the production office to get the days spots to voice. (Keep in mind that the production/creative director is out of town)   I'm reading the script on my way to the production studio. In this spot it reads that to enjoy a 10% discount on business class airfare, listeners need only buy THREE business class air tickets, and visit NINE cities in the U.S., Europe, and Asia. Not or, but AND. BTW - our copywriters wrote this.

The spot ends by telling listeners to call a number, or see their travel agent. I then realize that nowhere in the commercial is the airline/client mentioned. So, I return to the copywriter, and point this out. She laughs, and tells me to read it as-is because she can't change the script. Why? The client already approved it!

Number two is a sales idea. The entire air staff - eight MALES, are sent a contest idea from sales. Seems a client wants to do a promotion for feminine napkins. Yes, Kotex wants to have a call in contest to give away "ultra thin panty liners". The winning phrase? "New Kotex Ultra Thin Panty Liners are Super Absorbent"! Of course, the whole staff violently objected, with all the reasons why this would make us sound stupid. Tune in next week - it's been approved, and will be on the air. Resigning as P.D. was one of the smartest things I've ever done :-) All true.....

From a happy former P.D. at an English language station overseas. Keep up the good work, it keeps us semi-sane!