Great Copy - Great Contest Guys, The spot ends by telling listeners to call a number, or see their travel agent. I then realize that nowhere in the commercial is the airline/client mentioned. So, I return to the copywriter, and point this out. She laughs, and tells me to read it as-is because she can't change the script. Why? The client already approved it! Number two is a sales idea. The entire air staff - eight MALES, are sent a contest idea
from sales. Seems a client wants to do a promotion for feminine napkins. Yes, Kotex wants
to have a call in contest to give away "ultra thin panty liners". The winning
phrase? "New Kotex Ultra Thin Panty Liners are Super Absorbent"! Of course, the
whole staff violently objected, with all the reasons why this would make us sound stupid.
Tune in next week - it's been approved, and will be on the air. Resigning as
P.D. was one
of the smartest things I've ever done :-) All true.....
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